6 ways to reduce shipping rates image of packages

With the costs of transporting goods increasing every year, it makes sense that ecommerce brands want to reduce ecommerce shipping rates. High shipping costs reduce brand profits and drive away customers. In contrast, low shipping costs can attract more customers and improve your profit margins.

Customers always consider shipping rates when making purchasing decisions. That means offering low shipping costs and meeting customers’ expectations. To stay competitive, sellers must keep shipping costs low – regardless of the size of your business or niche.

In this blog post, we will look at ways to minimize ecommerce shipping rates in detail, but first we’ll define ecommerce shipping before jumping into the shipping cost reduction strategies.


What is ecommerce shipping?

Ecommerce shipping includes the complete process of fulfilling your customer’s order. It begins the moment customers submit their payment details on the checkout screen. The process ends once your customers have the package delivered to their doorstep.

The ecommerce shipping process encompasses three primary stages:

  1. Packaging & labeling
  2. Providing the package to the fulfillment partner
  3. Delivering the order

Each of these processes has a time and financial cost. Therefore brand owners must consider how they want to manage the process. Unfortunately, not every business has an effective shipping strategy, which makes expansion to new marketplaces difficult, if not impossible.

As an ecommerce brand, the right shipping company can make the order delivery process hassle-free and cost-effective. Likewise, the wrong shipping strategy can make or break your ecommerce business. Therefore, your business needs to select a shipping service that will deliver on time, complete the return process quickly, and track the locations of your customer’s orders.

If you are a CPG brand, your customers will thank you for improving the shipping process, which is why it’s so essential to reduce ecommerce shipping costs. Brands that offer fast and affordable shipping attract more customers, retain existing ones, and enhance the customer experience. And of course, these factors lead to more profitability.


6 ways to reduce ecommerce shipping costs

Now that we know the importance of paying less money on shipping, here are six practical tips that will reduce ecommerce shipping costs.


Solution #1: Negotiate with couriers & carriers

Shipping companies offer different pricing models and discounts based on annual shipping volume, time of the year, destination, and shipping time frame. Even small to mid-sized brands doing up to $50 million in revenue have a chance to negotiate for better shipping rates.

Many shipping companies compete for business, so you can leverage this aspect to negotiate for lower rates. If you have a higher shipping volume, you’re more likely to get better discounts.

One of the mistakes ecommerce businesses makes is settling for the first shipping company they come across. It’s best to get quotes from multiple couriers and compare them before making a choice. One courier may offer better rates for lighter packages, while another may have better service.

If one shipping company makes an offer, use it to negotiate for better rates with their competitors. If company A knows company B is competing with them for business, you’ll have some negotiating power.

The internet has made it much easier for ecommerce businesses to compare different couriers. You need to perform an internet search and check each shipping company’s reviews to see what previous clients say about their services.

It’s also a good idea to visit their office or call them to find out their rates and offer discounts. Besides, shipping companies offer many shipping solutions to cater to different shipping needs. It’s best to make thorough comparisons to determine which option best fits your shipping needs.


Solution #2: Save with flat-rate shipping

Major shipping companies offer flat-rate shipping, whereby the company charges a flat rate for shipped items that fit within flat rate boxes or flat rate envelopes. That means you’ll pay a flat rate regardless of your shipments’ size, shape, or weight (below a maximum limit).

If your courier offers flat-rate shipping, be sure to make the most of it to save money. You can ship bulkier and heavier items with flat-rate shipping rates and ship smaller and lighter items with regular pricing. That way, your ecommerce brand is always selecting appropriate packaging for each product line.

Start by researching flat-rate options available to your business and do your calculations to determine which one is more affordable while shipping specific products.

Just remember to compare the cost you pay for shipping with flat rate boxes. Sometimes the cost of flat rate boxes is higher, and sometimes it’s lower. And if you send out lightweight packages, it’s probably not for you. That’s why it’s so important to comparison shop, even for CPG brands.

In addition to flat rate shipping prices, determine whether regional rate boxes will work for your business. The regional rate refers to a low-cost pricing model that leverages a shipment’s distance to its destination. This model is perfect for ecommerce brands shipping small and dense packages throughout the nation.

usps flat rate shipping rates comparison


Solution #3: Utilize discounts for mailing in bulk

Businesses that send hundreds of items at once can utilize bulk business mail rates. Although many factors determine the cost of shipping, always ask whether there’s a volume discount.

Even if bulk mail doesn’t work for your business because of your brand’s items’ shape, size, or weight, there are always bulk shipping supply discounts to utilize. Try to mix both strategies to reduce the cost you pay for shipping items.


Solution #4: Reduce package dimensions

Package dimensions and weight impact the cost of shipping. Typically, heavier packages and those with a larger surface area cost more to ship than lighter packages with a smaller surface area.

With this strategy, your brand can reduce domestic and international eCommerce shipping rates by changing the dimensions of your packages. Most companies incur additional shipping costs simply because employees pack items incorrectly, which increases their package dimensions.

Here’s what your company can do to reduce package dimensions:

Use boxes that perfectly fit brand products.

By shipping in boxes that are too large for your products, your business will pay more than it should. Packing your items in containers that fit your inventory will minimize your package dimensions, thereby saving money.

Use lighter packaging materials.

Some materials that can help keep your shipments tight and lighter include bubble wrap, air pillows, and foam inserts.

Use corrugated boxes.

These boxes are lighter and stronger than regular cardboard boxes. Just make sure the boxes can protect the items in transit from damage. After all, cutting costs won’t make sense if items will get damaged while in transit.

Use mailer envelopes or poly bags for non-fragile items

Ship clothing and other less-fragile products using mailer envelopes and poly mailer bags.

While making any of these changes may seem insignificant, it’s all about scale. As a brand that generates millions from online orders, shipping costs quickly add up. Thus, every dollar you save ends up by the year’s end.


Solution #5: Use third-party insurance

Shipping insurance is another significant expense associated with shipping. Suppose you insure your shipments with a company that charges higher rates. In that case, it will undoubtedly impact your shipping rates and affect your bottom line.

Shipping companies are known to overcharge when it comes to insurance. If you need to buy insurance for your shipments in transit, it’s advisable to buy from third-party insurance companies. Typically, shipping companies charge about $80-$95 for every $100 of insurance, while third-party insurers charge about $45-$55.

Do not just settle for the first insurance company you come across. It’s a good idea to compare several insurers to choose the one with the best rates.

However, it’s essential to consider the average value of your shipments to determine whether it makes financial sense to buy insurance.

Solution #6: Outsource your ecommerce shipping

Outsourcing ecommerce shipping is always an idea to consider. It allows your business to focus on its core competencies. Instead of having employees spend time on shipping and handling, they’ll instead work on things that generate revenue for your business.

While managing shipping processes in-house has some benefits, it’s also expensive, complex, and time-consuming. When you outsource your ecommerce shipping, you won’t have to train people, invest in infrastructure, or streamline shipping operations. The shipping company will handle everything on your behalf, allowing you to cut costs.

Click on the thumbnail to download our infographic on the 6 quick ways to reduce your shipping costs.

6 ways to reduce ecommerce shipping rates infographic thumbnail


Additional ways to reduce ecommerce shipping rates

Reducing your shipping rates can make all the difference between maintaining a decent profit margin and struggling with spiraling business expenses. Here are some more, slightly more complex, methods for reducing your ecommerce shipping costs.


Method #1: Real-time courier rates

Ecommerce businesses should connect their online stores with their preferred courier that provides real-time shipping rates.  The advantage of this shipping method is that customers know upfront the amount to pay in shipping charges.

Real-time courier rates help to avoid unpleasant surprises down the road and help businesses compare costs.


Method #2: Hybrid service rates

Hybrid services work with couriers to help ecommerce businesses cut shipping costs.

Here’s how hybrid services work – they pick orders from ecommerce businesses and then work with shipping companies to transport the packages to a sorting facility. The containers then travel to another location for last-mile delivery. Although this option is somehow slower, it can reduce shipping costs by up to 50%.


Method #3: Tiered rates

A tiered rate pricing model determines the cost of shipping on several factors, including weight limits, sizes, or total order costs. Below is an example of a “cubic” tiered pricing strategy from USPS.

usps cubic tiered pricing table


Reduce shipping costs by reducing fulfillment costs

Earlier, we mentioned that the ecommerce shipping rates include three factors, packaging, fulfillment, and delivery. So far, most of the tips have been about delivery, but fulfillment methods also provide an opportunity to cut shipping costs.

As businesses expand to new marketplaces, brand owners must decide how to handle growing fulfillment needs. They have the option of completing fulfillment in-house, using a third party to fulfill orders, or selecting a program like Fulfillment By Amazon (FBA).

Let’s discuss these three options and what you should do as a brand owner to reduce shipping rates.


In-house fulfillment

in house fulfillment packages on conveyor

In-house fulfillment is a great way to reduce eCommerce shipping rates because it eliminates the need for a third-party carrier and absorbs much of the risk associated with order fulfillment.

It’s also a good fit for brands with a dedicated customer service team or can’t afford pricey warehouse returns. However, in-house fulfillment is only feasible if you have the resources available to handle increased shipments. The truth is, in-house satisfaction is expensive to organize and maintain.

Because distributors know about this tactic, they may charge more per shipment and demand higher minimums for those who ship via in-house inventory management. That said, it eliminates much of the risk associated with third-party carriers because there are no middlemen involved at all.


Third-party fulfillment

3rd party fulfillment - inside a fulfillment center

Amazon has a third-party fulfillment services program that gives access to Amazon’s resources at low costs. Herein, we explore exactly what this service is and why it’s such an attractive option for brands wanting the benefits of Amazon without the immediate expense.

In many cases, brands should outsource product fulfillment to a 3rd-party provider. In this way, you can save money on shipping and enjoy peace of mind that your inventory management and order fulfillment needs are in safe hands. Just make sure to do your research and choose the best carrier for your particular situation.

Brands decide to have a third-party manage fulfillment to save money. However, going with a third-party fulfillment company is also about other things. Third-party fulfillment companies are experts at what they do, which means they can take care of orders with the skills and efficiency needed to offer competitive prices on warehousing, picking, packing, and shipping.

Their warehouses come fully stocked with all the supplies needed for order fulfillment, including packaging material that ensures your products arrive intact. Finally, many brands prefer third parties to leverage returns in negotiations with Amazon over product prices. The right company might even pay its return costs or reimburse lost product fees if there is a problem during transit—saving your brand time and money!


Fulfillment By Amazon

Fulfillment by Amazon (FBA) is an ecommerce service developed by Amazon to simplify small and large manufacturers’ logistics and shipping processes.

Amazon handles the picking, packing, shipping, customer service, and returns. So why don’t more businesses make use of this? The main reason is high start-up costs.

The Amazon FBA start-up costs depend on where your business is located and your brand’s sourcing methods. For example, if you rely on wholesale markets or the internet, there is no start-up cost to FBA. And in some European countries, such as Germany and Luxembourg, FBA is available for free.

However, in most nations like the UK and US (including Alaska and Hawaii), Amazon charges a fee to store one’s inventory at its warehouses. Depending on your business’s order size in this warehousing service, Amazon may charge $1-$35 per unit stored, depending on warehouse location.

For more information on FBA, check out our article on how FBA can benefit your ecommerce business.

how FBA can improve your ecommerce business illustration by emplicit


Reduce shipping costs through carrier selection

There are several shipping companies your business can use to send packages to Amazon customers. Let’s compare some of the most popular options that most companies use.



usps logo

The United States Postal Service (USPS) is one of the most popular shipping companies within the US. Sellers can send both domestic and international orders through USPS. Add in discounts and credits for businesses, and you have a top-rated shipping service.

On average, it will take your brand’s customers about two to eight days to receive their package via USPS, depending on their proximity to your shipping location. Once your business spends $20,000 on USPS Priority Mail or Priority Mail Express, your brand can enroll in Commercial Base Pricing, which provides additional discounts.

How much does USPS charge for delivering packages to your customers? Like with all shipping companies, the answer depends on where you’re sending parcels, the size of your shipments, and the package weight. Your business can also pay more for USPS to deliver your items faster.



ups logo

If your business sells more oversized products on Amazon, the United Parcel Service (UPS) often has better prices than USPS. What you’ll pay nearly $22 for will cost $18.40 using a flat rate shipping box (depending on how quickly you want the item delivered.)

What if your business needs to deliver an order in less than two days? UPS provides same-day shipping services in specific areas, and domestic delivery takes between one to five days on average. Most of the shipping options for small businesses deliver packages in one to three days, perfect if your customers want expedited shipping options.



fedex logo

Another shipping company that provides fast delivery is FedEx. USPS and UPS typically charge higher rates for Saturday and Sunday delivery. FedEx, however, delivers every day of the week, which means your customers can receive packages two days earlier.

Domestic home deliveries using FedEx, on average, take one to five days. Although FedEx prices are typically a few dollars higher than you’ll pay with USPS, they also deliver faster in most cases. Therefore, if you want better deliverability for your customer’s packages, FedEx is a good shipping option.


Let us find the best shipping rates for you

On top of the big 3 carriers, there are many other shipping companies to choose from, so finding the best one can be overwhelming. Emplicit offers a shipping solution which will identify the best shipping partner for you. Our software integrates with multiple shipping partners so you can easily compare prices.

Emplicit’s Shipping Rate Reduction solution typically saves our clients 7% to 20% on their shipping costs.

emplicit shipping rate reduction solution illustration

emplicit workflow illustration
Emplicit can improve your ecommerce SEO without compromising the user experience of sales conversion. Drop us a line and we’ll be in touch.