Our content process
You’re only as good as your processes, and our Content team prides themselves on theirs. Each stage has a hand in us creating optimized content customers will find engaging and ultimately, impactful.
We research everything we can about your target audience. Understanding who they are and what motivates them when searching for a product helps us create content they’ll gravitate to and content that will satisfy Amazon’s A9 Algorithm and A10 Algorithm. Both are essential to climb up the ranks.
Because we work to increase your conversions, the Content team also looks at their search intent, or how likely they are to complete a purchase based on a particular search.
Keyword research identifies the keywords most likely to result in conversions. Researching competitors provides insight into what your target audience is looking for and where there are opportunities to stand out in–what we call–the ‘whitespace’.
Copywriting & design
What our copywriters and designers learn from the research phase, they apply to their work: relevant keywords, motivating product information, and your brand’s tone, look, and feel. They all combine to make compelling product listings and landing pages.
But nothing will go live until we receive your team’s stamp of approval. Emplicit’s Content team will send you the copy and designs we came up with based on our research and expertise. We’ll also let you know why certain decisions were made, such as ones helping you remain compliant with Amazon’s legal and platform requirements.
Effective display and social ads grab consumers’ attention without being clickbait. Our team generates campaign ideas from ‘bankers’ to concepts. They’ll share their ideas with you and take your valuable input to craft winning ads.
Even the best content needs some form of promotion for your target audience to find it. Our Content team hands over your new copy and designs to the media team but stays involved in the process.
Both departments collaborate to ensure your brand’s marketing strategy is as customer-centric as your content. Utilizing owned, earned, and paid media promotes your products and content to your existing target market and new audiences to help you expand.
Testing and learning more about your brand’s digital ad campaigns is part of our monthly marketing reporting. Because tracking organic terms through to conversion isn’t always possible, we figure out what’s performing best by evaluating:
- Keyword rankings
- Organic visits
- Organic sales
Measuring performance with these KPIs, alongside product, market, and competitor insights, inform us what type of content is generating the most activity. Sometimes this information tells us we’re on the right track. Other times it may tell us we need to reevaluate our approach.
Either way, we’ll proceed by doing what’s necessary to increase your conversions and grow your brand.