CEO & Founder
When it comes to Amazon, Adam gets it. He’s always been an entrepreneur and marketer, but it was about 15 years ago when he jumped head first into the Amazon game. Since that time, the accomplishments and milestones have piled up. Today his company is a Top 500 Amazon seller, has shipped over 2 million orders on the platform and now helps hundreds of brands successfully grow and scale their business by using the Amazon sales channel.
Adam received both his Bachelor’s in Political Science and MBA from San Diego State University, and still volunteers and the university’s Lavin Entrepreneurship Center to help young entrepreneurs launch their ideas and businesses.
When he’s not helping companies expand on Amazon, there’s a good chance you’ll find him at a local coffee shop, cooking up a favorite dish at home or hanging with his family at the numerous Seattle playgrounds and dog parks. Unless of course it’s football season. Then you’ll find him meticulously tracking his Jets and fantasy football team(s)!
Ari has 30+ years of executive financial and operational leadership experience with a variety of global high-growth businesses, including marketing services, technology, multi-location and multi-entity organizations.
Ari has a track record of success in adding value to businesses on both top and bottom lines. Ari also has significant M&A expertise, having led more than a dozen acquisitions. He has C-level experience spanning his last 7 companies, with the past 18 years specifically in marketing services agencies.
Ari received a Bachelor’s degree from the University of New Hampshire in Business Administration and an MBA in Management from Bentley University. He is also a CPA and has taught multiple courses in Business and Finance at the graduate level.
Ari plays a lot of competitive tennis and pickleball, and is a rapidly improving golfer. His active outdoor enthusiasm also has him doing a lot of hiking and skiing. He resides in Cape Cod, Massachusetts and Boca Raton, Florida.
VP, Agency Production
Emily joined Emplicit in December 2018. Emily brought with her years of experience in Project Management and Strategic Planning for Clients. This, combined with her knack for operations made her a perfect fit to lead our Emplicit’s operations team. As an operations director, Emily is determined to provide the highest deliverables to match your company’s needs and believes that our client’s achievements are our achievements.
Emily loves to train and believes that more minds are better than one. Through collaboration anything is possible, we just have to find the way.
Director of Logistics
Evan joined Emplicit in February 2023 and brings with him over 10 years in Operational Excellence and Inventory Management. Evan’s background includes overseeing the operations for a multi-state brick-and-mortar retailer and over four years of Seller Central inventory planning and management experience on Amazon. Evan has prior Amazon Agency experience and understands what it takes to win on Amazon.
Evan is analytical, data-driven and a master at navigating the ins and outs of Amazon fulfillment reporting. Evan enjoys building tools that improve clients’ in-stock positions while minimizing out-of-stock scenarios. Evan relentlessly pursues the right solution to clients’ unique needs with accuracy, efficiency, and scale being top of mind.
Evan holds a bachelor’s degree in Psychology from Arizona State University and an MBA from the University of Phoenix.
Outside of helping clients dominate on Amazon, Evan enjoys spending time with his family and exploring all that Seattle and the beautiful Pacific Northwest has to offer.
Snr Director of Client Strategy
Georgette joined Emplicit in January of 2023. She brings over two decades of digital marketing, retail, and ecommerce experience. Georgette has developed and lead digital marketing and brand strategies, omni-channel marketing campaigns, and impactful customer experiences. She has worked as a marketing leader at Fortune 50 organizations, mid-size organizations in turnaround, and start-ups looking to grow.
Georgette is a data-driven marketer with experience on both the consulting and brand side. Her goal is to provide clients with data-driven recommendations for their business based upon analysis, research, and insight. Her goal is to create long-lasting beneficial client relationships.
Director of Marketing
Justin joined Emplicit in 2017. Coming from a background in hospitality, he had no idea how complex managing an Amazon account could be. Justin initially oversaw the content team before transitioning over to marketing after a year. Once there, he was thrown into the mix, but quickly learned the ins and outs of Amazon Advertising and is now armed with Amazon and Google Ads certifications. He has an affinity for data & metrics and can make a significant impact on brands’ growth on Amazon with creative PPC and marketing strategies. Justin likes to surround himself with people who work well as a team, and push each other to achieve their goals in and outside of work!
Director of Content
Nicole joined Emplicit in 2019 and brings over a decade of eCommerce expertise. Nicole has an educational background in visual merchandising. She worked for several high-end retailers, such as Tiffany & Co in New York City, before she shifted to devoting her career to the world of eCommerce creative content. With a keen eye and sharp attention to detail, Nicole strives to capture the perfect content strategy for your brand. With expanded eCommerce knowledge in brand management, SEO optimization, and much more, Nicole knows what it takes to lead a team of content professionals and capture a client’s creative vision. Nicole is passionate about implementing innovative solutions and strategies and inspiring her team daily.
VP, Client Partner
Paula joined Emplicit in February 2018 entering into an Account Manager role and excelling into a leadership position with her current role as Director of Accounts. With a decade of client management experience, she has built an accounts team with a focus on client satisfaction and long term partnerships, but also one that can efficiently project manage and build thoughtful and creative strategies for our partner brands.
Paula is driven by her curiosity for the industry as well as the tenacity to solve any problem presented. She loves to see our partner brands reach their goals, and believes the best way for Emplicit to succeed are through these shared wins.
VP Commercial Director
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Sebastian, better known as Seb, joined Emplicit in March 2022. He brings over two decades of digital marketing experience with clients in just about every vertical. Seb has managed the creation complex ecommerce platforms and teams running 8-figure marketing omnichannel marketing campaigns, but is equally at home helping incubator brands establish and grow. He brings an entrepreneurial outlook having started two agencies and worked in different types of agencies and in consultancy roles.
Seb is an enthusiastic marketer and has deep technology expertise and will geek-out about ecommerce platforms, SEO, or attribution modelling if you will let him. He feels that if the team have to do it, he should too, so is certified on Google Ads and Amazon.
Seb insists, that despite the title, his role is not bean-counting, but helping clients get the best strategy and execution available for their ecommerce needs, through a focus on process, operational efficiencies, innovation and partnership.
Wahid “Will” Habib
Head of Strategic Partnerships
Wahid, otherwise known as Will, runs the new business team at Emplicit, bringing in new logos and working with existing clients to support their growing needs. He’s been with Emplicit for over 5 years and in that time has helped facilitate the growth of well over 100 Amazon sellers big and small. Wahid has over a decade of sales experience, learning the ropes within his own solar installation and residential contractor businesses. Wahid’s goal is to help clients get what they need, and being a trusted partner he often advises clients on what not to do, or what to do later, not just how Emplict can benefit their business now. As a jack of all trades within our business, clients really appreciate his candid advice and often come back when they are ready to work with us.
When Wahid is not helping a brand navigate through the waters of Amazon, he’s usually out on a walk, at the beach, or exploring the great outdoors – unless, of course, it’s football or basketball season, when he’ll be busy rooting for the Chargers and the Lakers.