SEO for search engines
SEO for Google, Bing, DuckDuckGo, etc., is similar to Amazon SEO. One similarity is our goal is to rank you as high as possible on their search results pages. Another is to use the trust consumers have with search engines to our advantage.
Some differences are what we focus on to improve your SEO on search engines. The relevant factors we’ll address are quality content, user experience (UX), and organic visitor engagement. We’ll also build off-site SEO for your ecommerce website, including high-quality backlinks, something not yet applicable on Amazon.
SEO for Google has far more variables than SEO for Amazon because website content is far more flexible than Amazon listings. These differences affect our approach and are why we:
- Create specific organic landing pages for certain products
- Work with you on page speeds
- Incorporate all the technical aspects unique to Google, such as schema mark-up data
- Build comprehensive keyword strategies around both high-volume and long-tail keywords (the latter tends to yield greater results on Google)
But Google isn’t the only search engine with distinct variables. SEO for other search engines has unique quirks we’ll include in your overall SEO strategy.
When it comes to SEO for Google, what happens off your site is likely more important than producing engaging and rich content on your site.
Google Business Profile, formerly Google My Business, is a significant factor in your SEO for Google strategy. That’s why we ensure retailers with multiple locations capture and capitalize on this prime Google real estate.
And like we do on Amazon, our Customer Solutions team manages your online reviews because they impact Google search results.
Another off-page SEO tactic is building high-quality backlinks from authoritative third-party websites. It’s one of the most challenging yet rewarding aspects of SEO for your ecommerce site.
A combination of digital PR, influencer marketing, and content development will also make your brand more discoverable–wherever that may be.