Target’s online marketplace opportunity
Target’s online retailer marketplace presents an opportunity to reach new customers. New customers will find your brand as you gain more visibility and brand recognition through a trusted retailer. And not just a trusted retailer, but the fifth most popular e-retailer in the United States.
Target’s challenge: exclusivity
Target’s online marketplace currently isn’t open to everyone like Amazon and Walmart. Target has to invite you to become part of their online marketplace. Invited brands tend to be those in popular niches, including CPG, beauty, toys and games, entertainment, and home goods.
As a result, Target’s online marketplace is relatively uncrowded. When it launched in 2019, it had 30 sellers. In 2022 there are only 450 with 250,000 total products. The biggest challenge, though, is also one of the benefits: making it through their vetting process means you’re a brand they trust, which in turn builds and increases trust among their consumers.
Keep building trust on Target.com
If Target invites you to be one of their online marketplace’s brands, Emplicit can help you make the most out of that partnership.
Target curates their sellers to ensure a balanced and high-quality online catalog. The result is a less competitive environment than other, more crowded platforms experiencing rising CPCs.
The lack of competition and Target’s higher-than-average customer loyalty doesn’t guarantee success, but partnering with Emplicit can help you scale on Target.com. Our strategies will focus on your best sellers and ‘halo’ products on their relatively underdeveloped self-service ad platform.