amazon best sellers rank (BSR) and sales rank work illustration

What is BSR? The Best Sellers Rank (BSR), sometimes simply referred to as Amazon Sales Rank, is a number attached to all Amazon products that gauges its current popularity within a product category.

In other words, Amazon sales rank shows how well your product is selling relative to other competing products in the same category. The Amazon Best Sellers Rank (BSR) lets you see how many products are selling better than your own, allowing you to make better product choices and improve your profits.

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The lower the BSR, the more sales the seller will have made within a given amount of time. For example, a product with a BSR of #1 has much higher sales than a product with a BSR of #200.

The Amazon Best Seller Rank fluctuates hourly and can range from one to 1 million or more. You only need to make at least one sale to be awarded an Amazon best seller ranking.

However, being awarded a ‘Best Sellers Rank’ doesn’t necessarily mean you’re a ‘best seller’ in your product’s category or sub-category.


How is Amazon BSR rate calculated?

BSR is calculated based on recent sales of a product and historical sales data relative to competing products in the same category.

Amazon assigns Best Sellers Rank to a product based on historical sales data, current sales, product price changes. However, Amazon doesn’t reveal exactly how sales rank Amazon is calculated.

Your product can have more than one Amazon sales ranking if you sell in multiple categories. For example, if you sell a desktop computer categorized as “Computers and Accessories” and “Electronics,” then Amazon will compare your product’s performance in each category. You will have a separate Best Sellers Rank for “Computers and Accessories” and “Electronics.”


What does Amazon Sales Rank mean?

Understanding Amazon seller rank will help you make better product choices, price your products competitively and boost your profitability.

Having a great sales rank means more traffic and more sales. One of the most effective ways to increase your sales on Amazon is improving your Amazon sales ranking.

If your product has a high BSR, this guide has concrete tips to help you achieve a great sales rank on your product.

Read on to understand the ins and outs of Amazon sales rank, how it works, and what you can do to increase your Best Sellers Rank and boost your Amazon sales.



What is the Amazon Best Sellers Rank (BSR)?

As a metric that gauges product popularity within a category and timeframe, BSR is more than just a number—it’s a way to analyze and use trends to your advantage as a seller.


How to find Amazon Sales Rank

If you want to know what BSR a product has in a category, follow these steps:

Step 1: Go to the product page on Amazon

Step 2: Scroll to “product information.”

Step 3: You’ll see a section titled “Best Sellers Rank” in the displayed table

Alternatively, you can view your Best Sellers Rank on Amazon by logging in to your Amazon account and navigate to “Manage Inventory” and then “Active Listings.” Choose the product and select “Actions,” and go to “Edit Details.”

Select “Amazon Product Summary” and view your Amazon sales rank.

From the image below, you can see that the product’s Best Sellers Rank is 8,278 in the Health & Household category.

amazon sales rank on product listing details


Understanding Amazon Sales Rank

Knowing your Amazon sales rank allows you to monitor how it performs in general. This enables you to apply the right strategies to improve it.

Besides, Amazon Best Sellers Rank can be a good product research tool for sellers looking for products to sell on Amazon.

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Although Amazon doesn’t reveal the algorithm they use to calculate Best Sellers Rank, there are ways you can raise your Amazon sales ranking.

To optimize your Amazon sales rank, you need to have consistent sales. That means putting in the work to drive traffic to your product page.

A good place to start is optimizing your product description to improve your Amazon ranking. Ensure everything from the product title and bullet points to product description and images is flawless.

You’ll also need to keep your prices competitive to win the Amazon Buy Box and stay ahead of your competitors.

Want to remain competitive in the market without compromising on sales numbers? Learn more about the different types of pricing strategies on Amazon.

Getting more Amazon reviews is also a great way to increase your chances of making consistent sales. A majority of shoppers on Amazon read customer reviews before making a buying decision.

You can also promote your listing with Amazon ads to get more visibility over your competition. Advertising on and off Amazon can drive interest in your product.

Check out effective marketing strategies to sell more as an Amazon seller.

Optimizing for Best Sellers Rank is a worthwhile investment if you want to make more sales. In the next section, we look at the steps you’ll need to take to optimize for BSR.


How to leverage the Amazon Sales Rank for your products

The Amazon sales rank is a great tool to help you analyze trends within your niche and take advantage of them. Here’s how to leverage it for your own profit.

Step 1: Put more focus on increasing sales

The more you sell, the higher you rank. The key is to make it easy for sellers to find your product. You’ll also need to make your products unique to reduce competition.

Another trick is to lower your prices briefly and make more sales. But it’s important to keep an eye on your return on investment so that you don’t hurt your profit margins.

Step 2: Win the Buy Box

Winning the Amazon Buy Box is key to making more sales on Amazon. You can win the Buy Box by offering competitive pricing, keeping good inventory levels, and getting more positive customer reviews.

Here are some tracking tools you can utilize to monitor Amazon’s Buy Boxes.

Step 3: Leverage third-party tools

To be on top of your game as an Amazon seller, you’ll need to gain in-depth insights into key metrics such as competitors’ performance, ranking, keyword relevance, PPC performance, and many more. Gaining these insights helps you to apply the best strategies to get ahead.

Some of the Amazon analytics tools you can leverage to increase your sales include Helium 10, Sellics, Jungle Scout, and many more.

helium10 amazon best seller analytics tool screenshot

Step 4: Optimize seller performance

Seller performance metrics such as pre-fulfillment cancel rate, order defect rate, unit session percentage, and late shipment rate impact your search rank and ability to win the Buy Box.

It’s advisable to continuously monitor your Amazon account health to ensure it’s in good standing.

Step 5: Generate more positive customer reviews

Customer reviews are everything on Amazon. The more sales you make, the more reviews you’re likely to get.

To get more positive reviews on Amazon, strive to provide a great customer experience, request Amazon reviews through newsletters and social media platforms, and send follow-up emails asking for feedback.

Generally, increasing your Amazon Best Seller Rank and driving more sales is not a walk in the park. It requires you to put in the work and become skilled at navigating Amazon’s rules and use analytics to stay ahead.

If you can exploit the data that Amazon provides and provide real value to customers, you can achieve a good sales rank.


3 best practices for working with Amazon BSRs

The process of optimizing for BSR is a continuous effort and requires trial and error before hitting the nail on its head. There’s no real guarantee you’ll be able to please Amazon’s algorithm.

Your success or failure in optimizing for BSR depends on how skilled you are at exploiting the data and insights that Amazon provides.

How better do you understand your customers? Are your products competitively priced? How unique are your products? These questions can help you determine your prospects when it comes to BSR.

One of the factors that determine your success or failure in optimizing for BSR is your understanding of the Amazon ranking algorithm. If you want to increase your sales on Amazon, you’ve got to start with the basics.

The key factors that influence the Amazon ranking algorithm are conversion rate, customer satisfaction, and relevancy. Ensure you understand the factors that matter in each of these three categories, and you’ll find it easy to optimize for BSR.

Here are the three best practices to consider when optimizing for BSR.


Amazon BSR best practice #1: sign up for Amazon FBA

Amazon customers love the speedy delivery and reliability that comes with FBA. Amazon FBA listings are also eligible for Prime, and this brings you a huge opportunity to increase your sales.


Amazon BSR best practice #2: be competitive on price

If you want to rank well and win the Buy Box, you need to price your products competitively. By reducing your prices briefly, you’re more likely to improve your sales rank Amazon.

You can use repricing software to remain competitive.


Amazon BSR best practice #3: find out what competing BSRs are doing right

You can gain insights by doing in-depth research to find out what top-selling competitors are doing right.

What makes their products unique? What kind of keywords are they using in their product description? What do they do that attracts buyers? Finding answers to these questions will help you adjust your strategies to remain competitive.


Increase your best sellers rank & boost your amazon sales

Getting your BSR up to a competitive level is hard work and requires continuous setup, optimization, and monitoring. You can’t really “trick” the algorithm on a time-based metric like this. This means investing in the right resources and the right expertise.

The best way to achieve this when you don’t have the necessary skills and experience in-house is to outsource any tasks relating to BSR to a trusted agency partner who understands BSR inside out. You can trust Emplicit to help you with monitoring and optimizing your BSR, and increasing your sales as a result.


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Emplicit can improve your ecommerce SEO without compromising the user experience of sales conversion. Drop us a line and we’ll be in touch.