Thinkers & Doers

When it comes to Amazon, Adam gets it. He’s always been an entrepreneur and marketer, but it was about 15 years ago when he jumped head first into the Amazon game. Since that time, the accomplishments and milestones have piled up. Today his company is a Top 500 Amazon seller, has shipped over 2 million orders on the platform and now helps hundreds of brands successfully grow and scale their business by using the Amazon sales channel.

Adam received both his Bachelor’s in Political Science and MBA from San Diego State University, and still volunteers and the university’s Lavin Entrepreneurship Center to help young entrepreneurs launch their ideas and businesses.

When he’s not helping companies expand on Amazon, there’s a good chance you’ll find him at a local coffee shop, cooking up a favorite dish at home or hanging with his family at the numerous Seattle playgrounds and dog parks. Unless of course it’s football season. Then you’ll find him meticulously tracking his Jets and fantasy football team(s)!

Emily joined Emplicit in December 2018. Emily brought with her years of experience in Project Management and Strategic Planning for Clients. This, combined with her knack for operations made her a perfect fit to lead our Emplicit’s operations team. As an operations director, Emily is determined to provide the highest deliverables to match your company’s needs and believes that our client’s achievements are our achievements.

Emily loves to train and believes that more minds are better than one. Through collaboration anything is possible, we just have to find the way.

Brett serves as the General Manager at Emplicit, leading the charge in operational strategy and client success in the ever-evolving e-commerce landscape. With over ten years of experience in operational management, Brett excels at mentoring teams and driving initiatives that enhance client performance on Amazon and TikTok Shop. His proficiency in data analytics empowers him to develop actionable insights that elevate business operations and foster sustainable growth.

A graduate of Virginia Tech with both a Bachelor’s and Master’s in Industrial and Systems Engineering, Brett combines his analytical expertise with a strong focus on building efficient processes that generate repeatable outcomes. He cultivates a collaborative environment where teams can thrive, emphasizing the importance of clear communication and structured workflows. His diverse industry experience enables him to adapt to various client needs and create customized solutions.

Outside of work, Brett is a lifelong learner and dedicated outdoorsman who enjoys hiking, trail running, birdwatching, and growing native plants.

Jessie joined Emplicit in May of 2021 to work with Customer Service and Case Management. She now leads the Case Management and Catalog teams. She has over eight years of ecommerce experience across multiple marketplaces. She loves the thrill of problem-solving and the creativity her teams get to employ to keep clients’ accounts running smoothly and listings looking and operating the best they can.

Whatever problems she doesn’t know how to solve, she strives to find solutions. Jessie believes curiosity, collaboration and communication are all key to successfully navigating the constantly evolving ecommerce space and is not ashamed to admit she’s a bit of a rules nerd.

Justin joined Emplicit in 2017. Coming from a background in hospitality, he had no idea how complex managing an Amazon account could be. Justin initially oversaw the content team before transitioning over to marketing after a year. Once there, he was thrown into the mix, but quickly learned the ins and outs of Amazon Advertising and is now armed with Amazon and Google Ads certifications. He has an affinity for data & metrics and can make a significant impact on brands’ growth on Amazon with creative PPC and marketing strategies. Justin likes to surround himself with people who work well as a team, and push each other to achieve their goals in and outside of work!

Nicole joined Emplicit in 2019 and brings over a decade of eCommerce expertise. Nicole has an educational background in visual merchandising. She worked for several high-end retailers, such as Tiffany & Co in New York City, before she shifted to devoting her career to the world of eCommerce creative content. With a keen eye and sharp attention to detail, Nicole strives to capture the perfect content strategy for your brand. With expanded eCommerce knowledge in brand management, SEO optimization, and much more, Nicole knows what it takes to lead a team of content professionals and capture a client’s creative vision. Nicole is passionate about implementing innovative solutions and strategies and inspiring her team daily.

Paula joined Emplicit in February 2018 entering into an Account Manager role and excelling into a leadership position with her current role as Director of Accounts. With a decade of client management experience, she has built an accounts team with a focus on client satisfaction and long term partnerships, but also one that can efficiently project manage and build thoughtful and creative strategies for our partner brands.

Paula is driven by her curiosity for the industry as well as the tenacity to solve any problem presented. She loves to see our partner brands reach their goals, and believes the best way for Emplicit to succeed are through these shared wins.

Josh joined Emplicit in November 2024, bringing over 6 years of expertise in Operational Excellence and Inventory Management. He has a proven track record in leading operations for a privately held consumer goods holding company and managing operational strategies. Josh has worked with diverse brands across multiple industries, optimizing their e-commerce operations and helping them scale successfully on Amazon.

A summa cum laude graduate with a bachelor’s degree in Finance from Northern Kentucky University, Josh is known for his analytical mindset, data-driven approach, and relentless curiosity. He thrives on collaborating with clients to deeply understand their operations and help them achieve peak performance on Amazon.

When he’s not helping clients win on Amazon, Josh enjoys running and traveling with family and friends.

Wahid, otherwise known as Will, runs the new business team at Emplicit, bringing in new logos and working with existing clients to support their growing needs. He’s been with Emplicit for over 5 years and in that time has helped facilitate the growth of well over 100 Amazon sellers big and small. Wahid has over a decade of sales experience, learning the ropes within his own solar installation and residential contractor businesses. Wahid’s goal is to help clients get what they need, and being a trusted partner he often advises clients on what not to do, or what to do later, not just how Emplict can benefit their business now. As a jack of all trades within our business, clients really appreciate his candid advice and often come back when they are ready to work with us.
When Wahid is not helping a brand navigate through the waters of Amazon, he’s usually out on a walk, at the beach, or exploring the great outdoors – unless, of course, it’s football or basketball season, when he’ll be busy rooting for the Chargers and the Lakers.