amazon reviews illustration by emplicit

Amazon reviews are critical to your sales & brand

When a customer wants to buy a product, they’re not going to rely on advertising or product descriptions alone. Instead, they’re going to read Amazon reviews and base their purchase around what other customers have to say. Consistently positive reviews can be the difference between ranking well or blending in with your competition.

Amazon has more than 200 million visitors to its website each month, and sales are consistently growing. As online sales continue to grow, customers turn to the popular eCommerce platform more than ever to buy everything they need.

Having a review management strategy is essential to maintaining a profitable Amazon store. It is a significant part of your overall Amazon marketing plan. If you’re looking for professional Amazon management strategy services, work with a professional like Emplicit to ensure you have expert, hands-on help focused only on your brand.

Every Amazon seller should understand the importance of reviews and how to find reviews. And how to earn more five-star reviews so you can grow your Amazon business.

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The different types of reviews on Amazon

Before jumping into the importance of reviews, it’s essential to understand the difference between the two types of reviews you can receive on Amazon. Otherwise known as Seller Feedback or Product Reviews. While both are essential, they are rating different types of experiences from the buyer.

Seller feedback

Seller feedback is direct feedback related to a buyers’ purchasing experience, such as seller communication, shipping, and transparency.

Product reviews

Product Reviews refer to the customer’s experience with the actual product they purchase.


Why Amazon reviews are so important

If you’re not receiving reviews on your Amazon products, it may be hard to build your business.

Having a positive review can convince a customer to visit your business page. While a negative review can completely stop a customer from even giving your business a chance. Here are the top four reasons your Amazon business needs to have customer reviews.

amazon 5 star product review

Amazon customer review benefit #1: drive business sales

Reviews are proof that your products or services are worth the time and money of your customers. The more positive reviews you have, the more likely your customers will purchase a product from you.

Customers use the experiences of other people to ensure they’re making a worthwhile investment.


Amazon customer review benefit #2: boost product rankings

If you sell a generic product or have similar competitors, you need to find a way to stand out from your competition. Having more reviews talking about your product and mentioning your business name will help raise your product’s popularity, therefore helping your product rank higher when someone searches for your product through the search engine bar.

While this isn’t the only way to boost your product’s ranking, this is a contributing factor.


Amazon customer review benefit #3: build credibility

Building credibility and trust for your brand can be done through positive reviews. It helps your product gain a reputation to help potential customers create an opinion of your brand.

The more people who give honest, credible feedback on your products, will help to establish your credibility.


Amazon customer review benefit #4: establish relationships

By having customers leave reviews and taking the time to respond to them, you’re creating a relationship with them.

When customers feel appreciated and heard, it builds loyalty and connection. It means they’ll come back to your company or recommend it to their friends over competing brands.


How to find your Amazon reviews

It’s simple to view your review feedback, just follow these few easy steps.

  1. In your Seller Central account, click the “Accounts & Lists” button located at the right-hand top corner of your screen.
  2. Go to the section labeled “Ordering and Shipping Preferences” and click the button labeled “Your Amazon Profile.”
  3. From there, head to the section labeled “Community Activity” and select the column labeled “View: All Activity.”
  4. Click the section labeled Amazon My Reviews.

From there, you can successfully see all your seller and product reviews. You can go through the section to read your reviews and respond as necessary.


How to get 5-star reviews for your Amazon products

While there are many ways you get reviews on your products, it’s essential to make sure you’re following their strict review-gathering regulations.

The rules state that you’re not allowed to ask for positive reviews in exchange for promotions, discounts, or money. While you can offer a free product, you can’t give it in exchange for a good review. Thankfully, there are a ton of other ways to get reviews for your products.


1.   Include information in the packaging

Take advantage of the packaging of your product and leave a little note card thanking your customer for their purchase. And leaving information in package that asks for customers to review the products.


2.   Send e-mail requests post-purchase

You’ll have the customer’s personal information after they place an order. Take this time to send a thank-you note for your customer’s order. Also, add a link to leave an Amazon review about their purchase experience.


3.   Stay honest

If you want good reviews, dedicate your page to honesty and transparency in your product’s description and value. This helps to ensure customers know what they’re getting and that the quality matches what they’re purchasing.


Negative product reviews on Amazon

example of bad amazon review

If you receive a negative product review, there are a few things you need to do to ensure it doesn’t impact your ratings.

First, you want to determine if it’s a valid negative review or if it’s a review that can be disputed through Amazon. Here are a few types of negative reviews that you can have removed from your page.

  • Miswritten: If you received a negative review for a product, but it’s posted in the seller feedback or vice versa, you can contact Amazon to remove it. Amazon will take off a review if it is not posted in the correct category.
  • Only speaks to FBA: If your product is a part of the FBA or Fulfillment by Amazon program, you’re able to remove any reviews critiquing your product. This might include problems with shipping, order packing, or product storage.
  • Unacceptable review: If the review has nothing to do with your product (self-promotions), you’re able to get the review removed from your platform.

However, if a customer posts a valid complaint or is unhappy with the product, it’s essential to respond to the review. And help find a mutual resolution to their issue.


When you should check your Amazon reviews

It’s essential to stay on top of your reviews to ensure you’re thanking customers for leaving good reviews. Immediately, address any negative evaluations you might find on your product page.

There are a few different ways you can do this. You can either manually check for reviews or set up notifications to alert you once a customer leaves a review. You can also integrate third-party software to alert you of reviews.


Leave review management to the professionals

It can be exhausting to take on the review process of your Amazon business and keep up with a current Amazon business model. Here at Emplicit, a top-tier, results-driven Amazon marketing agency for growing eCommerce brands, we know how important it is to focus on your reviews, as it can be the difference between your business ranking well or blending in with the competition.

Using a professional management service helps to eliminate your need to manage or control your everyday reviews.

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