If you’re an Amazon seller struggling to see results with your store, check out these Amazon seller strategies to boost sales and see real success in no time.
This post covers the importance of knowing your audience, selecting the right keywords, improving your listings, and more! Let’s discuss some Amazon seller strategies that will enhance your business.
Want to Boost eCommerce Sales? Try These Fifteen Amazon Seller Strategies
If you’re a seller that can’t figure out why you’re not making sales on Amazon, you don’t have to play any guessing games to solve problems with your listings.
Several proven tactics will help boost your sales, increase your revenue, and take your fledgling business to new heights.
Check out this list of Amazon seller strategies, and try to implement them into your business model. Once you’re back, here’s a list of fifteen bold Amazon seller strategies that boost sales.
1. Learn Your Audience’s Preferences And Needs
First, you’re not going to boost your sales by offering products that don’t solve your target demographics’ needs or meet their expectations.
Those are the two most basic motivators behind any sale, and you must have a deep understanding of them before you try to sell products.
Take time to research your target demographic. Please get to know what products they need and learn how they want them presented. Little things like item color or describing a product’s features can considerably improve sales.
2. Organize Product Listings According To Customer Search Queries And Keywords
As an Amazon seller, you have access to many consumer metrics. You can look up what customers in your target demographic are searching for, how they’re wording their searches,, etc.
Sellers can use this information to your advantage to custom-craft product listings that are more likely to show up in search results more often and convert prospects into buyers. We’ll dive into the specifics, so you can get an idea of what to look for and how to use it.
3. Include Better Product and Lifestyle Images
Imagery is key to making conversions. Customers can’t pick up and inspect a product in the online space before chucking it in a cart and buying it. They have to rely on you to provide enough information to convince them the product is worthwhile.
This includes taking high-quality photos of the product and separate photos for each of its notable features, but it also means showing that product in use.
Product images replace a customer’s ability to inspect a product personally. They provide them with quite a bit of information regarding its quality and whether or not it’s something they want.
Lifestyle images, or images that show the product in use, play on a customer’s habit of envisioning using the product. When sellers choose the right photos, they can even convince customers to purchase despite not needing the product.
Use images with models interacting with the product and use it as intended. Make sure that the products look like the person is having a good time and truly benefiting from the products in question.
For example, if you’re selling yoga mats, don’t just post a couple of pictures of the item against a white background. Use professional product images that show off minor details and accessories.
Don’t just have some random person on the mat in a sloppy pose for lifestyle images! Instead, have someone who knows what they’re doing perform several poses in a calm and peaceful, or even happy, manner while looking the part.
Your customers will envision themselves using your yoga mats, and they’ll be much more likely to commit to a purchase. The same principle works with any other sort of product.
4. Use Video as a Sales Tool
If photos say a thousand words, a video says ten thousand words. Video is such a flexible medium for marketing, and it allows customers to see the product in a different light.
A well-made video can persuade window-shoppers to make purchases. Videos also educate customers on a product’s many uses. Essentially, videos provide the same information that sellers add within product descriptions and other pieces of content.
Yet, the video content showcases your products in a more digestible way. By sharing content in video form, you ensure that those who don’t want to read product descriptions can still learn about your product.
However, videos are a bit more challenging to produce than product imagery.
A small Amazon seller may take high-quality pictures, use stock imagery, or hire inexpensive talent to handle photos. But videos can require everything from actors to voice-over work, professional editing, graphic design, and other specialized tasks that require different skill sets.
Producing video can drive up your overhead costs as you have to outsource those tasks to one or more people to get a video worth using. Luckily, outsourcing platforms make it easy to get these services without spending a small fortune. So, it’s still accessible even for small brands.
5. Tweak Product Descriptions and Bullet Points
The most basic way customers learn more about your product is through your product copy. Your product descriptions give them all the fine details about what the product does, its dimensions, and other information that isn’t readily discernible from a picture.
Bullet points describe your products at a glance and help customers understand how your items differ from your competitors.
Sometimes, even if product descriptions are accurate, sellers might not optimize them for SEO. Alternatively, they may not resonate with would-be customers, leading them to go to someone else who immediately answers their questions.
Simply tweaking these parts of your product page with different wording or more concisely-worded details may be all you need to secure more sales.
To figure out what changes you should make, enlist the help of a professional Amazon strategy service for surefire results. Alternatively, you can use a bit of trial and error with plenty of research that might work, too.
6. Use Exceptional A+ Content
If your product information or marketing content comes off as amateurish, you won’t instill confidence in your buyer.
It takes a lot of consumer trust to purchase products online. We often take major platforms’ security features and quality standards for granted.
Still, there are a lot of online retailers that openly scam people, don’t meet promises, or downright suck. Customers are aware of this, and they need a bit of convincing before they automatically trust that you’ll deliver the goods.
To provide that, you need to offer professionally-crafted, engaging content that establishes you as an authority in your field. Let’s go back to our yoga mat example from earlier.
For your on-page content, you should be able to identify specific benefits of the mat in terms that yoga enthusiasts use as part of their workout regimen.
Name the exact materials used and how they benefit the user or provide a solution to their concerns. Then, add this information as A+ content in your product descriptions.
For example, if your yoga mats are eco-friendly and biodegradable, make A+ product description images that highlight these facts.
You’ll want to use the same terminology types and provide relevant information for marketing material, but you also have to provide value.
Thus, your marketing material should do more than scream “buy me” in every other sentence. Creating quality A+ content is one way to differentiate yourself from the pack.
7. Improve Your Brand’s Product Reviews
After customers receive your descriptions and images, they inevitably turn to your review section to ensure your claims are accurate. More importantly, they’ll pay attention to negative reviews and quickly lose trust in you.
That’s why it’s essential to ensure that you receive 5-star Amazon reviews as often as possible, and you should have plenty of them.
Improving your reviews can be difficult, though. First, you need to have a product worth buying. If you’re selling something bound to disappoint paying customers, you’re not returning from that. However, there are some things you can change to turn reviews around for good products.
How Can You Improve Your Product Reviews?
Namely, try to buckle down on offering the best service possible. Ensure that your products are shipping as scheduled, adequately packaged and protected, and arrive at your customer’s doorsteps in pristine condition.
If any of those things aren’t happening, you’ll notice it in your reviews. Another critical point is, to be honest in your product descriptions.
Make your product look like a must-have item, but don’t embellish or give your customer unrealistic expectations. A disappointed customer is more likely to write a review than a happy one.
Maybe you’re not having problems with turning your reviews around, though. What if you aren’t getting any customer feedback on your products? Well, there are things you can do about that, too.
Don’t Hesitate To Ask For Reviews—The Right Way
A simple note tucked into the product’s shipping box can politely remind satisfied customers to write a review. A follow-up email to previous customers can also entice them to leave a review. There’s even Amazon’s official request for a review feature.
Just be careful when asking for reviews. You don’t want to be annoying or break Amazon’s terms. The goal is to remind them to sacrifice a few moments to leave their thoughts on your product page. You also can’t offer compensation per Amazon’s guidelines.
So, don’t think about bribing anybody or asking for only positive reviews. Do great work, receive honest reviews, and watch your feedback (and your sales) pile up!
8. Sell Using Fulfilled by Amazon
One of the best Amazon selling strategies is to use the “Fulfilled by Amazon” feature. As an FBA seller, you take the shipping and storage liability off your shoulders, instilling confidence in the buyer.
Essentially, selling via the “Fulfilled by Amazon” system will allow you to sell products from your Amazon store held and shipped from an Amazon fulfillment center.
Customers love this because Amazon’s supply chain is so reliable, and it instantly makes them trust you over other sellers that ship from their storage location.
9. Utilize the Seller Fulfilled Prime Program
The Seller Fulfilled Prime Program allows you to offer the perks of Prime shipping without using the Amazon Fulfillment Center. If you’re shipping from your warehouse, this is key to providing stellar service and drumming up repeat business.
10. Compete on Price and Quality
Amazon is competitive. That’s no secret. Unless you’re selling a 100% unique product, you will have other sellers trying to provide a lower price or a higher quality to make more sales than you. Countering this is simple—play the same game.
Competing on Amazon may mean reducing your profit margin, but it’s worth it for the sheer volume of sales. Also, if you can get a higher quality version of the same item and sell it at the same low price, you’ll hit an Amazon gold mine.
11. Win the Buy Box
The “Buy Box” is a small check box that lets customers quickly add the most recommended items to their carts. It’s a crucial part of drumming up unbelievably high sales, but it’s not available to everyone.
You’ll need to spend time on the platform and reach a relatively high level of success before you’re even eligible to win it. However, it’ll help a lot once you do. Please make this a goal early on, and keep it in mind as you grow.
12. Offer the Same Products at a Lower Price (Keeping in Mind Your Seller Reputation)
One of the most basic Amazon seller strategies is to offer products at lower prices. Reducing prices makes your items more appealing than anyone else selling similar products. However, you have to keep your seller’s reputation in mind.
The Amazon marketplace is competitive, but that doesn’t mean you need to use ridiculously low-ball offers to force your competition out of the way. Pricing too low is harmful to profits and makes you look like a negative part of the community.
Don’t worry too much. You’ll be just fine as long as you’re being fair and not using any underhanded tactics.
13. Sell Unique Products Using Your Business Label and Product Line
The best way to understand this concept is to look at the AmazonBasics line. Sure, Amazon is a platform and sells name brand and knock-off versions of the same essential products they sell under the AmazonBasics brand.
However, that brand allows the customer to identify a product with Amazon rather than another business with multiple storefronts.
For example, their colored pencils are relatively high quality and reasonably sought-after. They’re similar to Prismacolor pencils.
However, Buyers can only purchase Amazon Basics colored pencils from Amazon. Prismacolors can be bought just about anywhere, including from other sellers.
Making your brand makes you the sole provider of that product, even if similar products are available from other brands.
14. Bundle Products to Create New Items
Bundling related items can help you shift your product out of a saturated category and increase your chances of selling your stock.
An excellent example of this and how it works is RaspberryPi computer bundles.
There are dozens, if not hundreds, of sellers offering unique accessories for the RaspberryPi mini-computer, and many sell the computers themselves. All sellers providing the same products have to compete with each other.
However, a handful of sellers bundle the computer, a power cord, a cooling system, memory, and a case into one package; this counts as a different product. As a result, there are only one or two results pages for the bundles, and there’s little competition.
As a bonus, your customers get more value!
15. Improve Your Brand’s Pay-Per-Click Campaigns
Of course, you may have the perfect product presented flawlessly, and you still may not get a lot of sales. Why? Your marketing is off.
Most often, it’s because your pay-per-click ad campaigns are ineffective. You can get a professional service to help with this, but the goal is to create engaging ads that capture a buyer’s attention in a single second and convert them into customers.
In Conclusion: Boosting Amazon Sales is Easy with These Amazon Seller Strategies
Boosting your Amazon sales doesn’t have to be a complicated process. These Amazon seller strategies are the best Amazon selling strategies available, and they can increase your sales in as little as a few days.
Sometimes, it takes longer, but you should notice tremendous results after implementing these strategies. Whatever you do, commit to implementing these into your brand strategy, and you’ll surely improve your Amazon sales.