We created optimized product listing content, combining lifestyle imagery with product imagery, expanded the catalog by launching 25 new products, created a brand store, and scaled operations for profitabilty.
At the same time we created a strategy which would focus on advertising key products and not spread media budgets too thin while we were establishing Clinical Effects as a brand on Amazon.
Clinical Effects
Clinical Effects offer a range of US-made health and fitness supplements, and beauty treatments. When Clinical Effects came to Emplicit in June 2020 they had already launched on Amazon, but were not experiencing significant sales.
We audited the product listings and decided we needed to rebuild the Clinical Effects store from scratch.
In the first 6 months of sales (up to December 2020) we managed an increase in monthly sales of 2,500% and established Amazon as a cornerstone to Clinical Effect’s ecommerce business.
From January of 2021 until October 2022 we managed an further increase in monthly sales of 240%.
We continue to carefully control Clinical Effect’s ACoS to under 30% a month and and their TACoS to under 10%. This allows us to scale ad spend to ensure consistent growth.
