review of merchantwords keyword research tool illustration by emplicit

Amazon sellers are always looking for the next tool that can give them a leg-up over the competition. One of the most important tools any seller can have access to is a keyword research tool. Keyword research tools allow you to find keyword opportunities that you may have never realized before.

Here, we break down and review one of the most popular Amazon keyword and SEO tools, MerchantWords.


MerchantWords features

Although MerchantWords offers multiple services to help optimize Amazon listings, their main tool is their Classic Keyword Research Tool. MerchantWords is powered by customer searches only on Amazon, not Google, Bing, or eBay(1). Their Classic Keyword Tool offers sellers access to both short and long tail keywords, search volume, seasonality, and even rankings.

The best part about MerchantWords keyword research tool is that they provide you with real-time shopper data directly from organic Amazon searches, not pay-per-click advertising data or Google Trends data.

Sellers can view top-rankings keywords and performance metrics for the best-selling Amazon products with just a simple ASIN search on MerchantWords. All MerchantWords data is updated at least once per month(2).


MerchantWords ease of use

The MerchantWords application can only be access through its website. When you search for a certain keyword, MerchantWords will show you a list of your searched keyword along with any other relevant or related keywords. This can give you the perfect opportunity to find that valuable long-tail keyword your brand needs.

The list of keywords that populates includes their search volume, depth, seasonality, and the category most listings with that keyword belong in.


MerchantWords pricing

For MerchantWords basic keyword research tool, the cost comes in at just $30 a month(3). This package gives you access to unlimited Amazon keyword searches and an ASIN search for U.S. data. If you own an international brand, their global package costs $60 a month. This gives you access to not only unlimited Amazon keyword searches, but also keyword data for Canada, Mexico, the UK, and many more countries.

Compared to the many free tools that are on the market, MerchantWords can provide you with much more accurate results, giving you the chance to find the keyword(s) that can give you a one-up on any competitors.

One of the best aspects of MerchantWords is that their software is 100% risk-free. If you wish to cancel your MerchantWords account, rest assured you won’t be charged any hidden fees or be bound to any contracts. To save some extra money, you can opt-in to an annual plan.


MerchantWords user interface

With a clean layout, the MerchantWords Classic Keyword Research Tool is extremely user-friendly. When conducting research on a certain keyword, the results from MerchantWords are extremely easy to read and can allow you to make decisions quickly. Want to export a list of keywords for later? No problem! MerchantWords allows sellers to download or export CSV documents for further analysis.


Should you use MerchantWords?

Find the ideal short and long-tail keywords to give your products an edge is not difficult with MerchantWords. However, knowing what to do with them is another matter. The team at Emplicit can help you implement those golden keywords both organically and in Amazon ad campaigns to help your products be found by customers and stand out from the competition. Our performance-based Amazon brand management and marketing teams can help you maximize your Amazon potential.


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Emplicit can improve your ecommerce SEO without compromising the user experience of sales conversion. Drop us a line and we’ll be in touch.